This article will show you how a smart 15 minutes can double your ad revenue.
This guest post was written by Shaun Connell, the webmaster of Make Money, a free resource for individuals who want to understand the business theory behind making money online.
The bottom line of a business is profit, and the e-business is no different. Incredibly enough, sometimes we completely miss this simple concept. Given this, website oriented and designed to effectually increase profits serves the ultimate purpose of the website-based business, and is justified. Or, to
be cliche: show me the money.
Beautiful but Stupid
Incredibly, there are often huge flaws in web design that completely ignores the proven ways of maxing profit without cutting into style. I honestly have no idea why this happens, but it’s incredibly predominant, even in “Adsense Optimized” web design. Even beautiful sites miss web usability. This costs thousands.
You can double your profit and make money twice as fast if you simply rework your design on basi
c principles of web-usability. Figure out what works best, then do it. Figure out where to place your ads, then place them there. It doesn’t take more than a few minutes, and can end up making you tens of thousands over time.
How Readers Read
Jakob Nielsen is a usability expert, or, maybe I should say he is the usability expert. He’s the foremost expert on making websites work. Literally. Getting visitors to stay longer, make a sale, subscribe to the newsletter, click an ad…this is who Jaokob Nielsen is. He wrote a report regarding a reading pattern study recently done, explaining some outrageously important findings.
Unfortunately, visitors don’t read all of our pages. They don’t read every word. They skip a lot, and scan for highlights. Visitors ignore almost everything. This means that some areas of the page are seen more than others, meaning that some places are better for advertisements than others.
It’s vital. And it tells us something that can be used to make money at twice the rate you were before.
In 15 minutes you could save up to 15% or more on your ad placements…
1. Middle Ads
Advertisements in the middle means outrageous amounts of extra clicks, and extra earnings. You can multiply your advertisement earnings by simply targetting the traffic in the middle, directly under your article titles. It works. It’s the best place for a single ad block.
2. Left Sidebar Ads
Incredibly, the biggest bloggers in the industry usually have a sidebar on the right with their advertisements, instead of on the left. The left converts more…way more. Money is literally being left at the table. This isn’t just about ads. Subscriptions, navigation links… an incredible amount of extra traffic and earnings is simply being forgotten because of the lack of fifteen minutes of preperation.
Do your homework, analyze the best places to place your ads, then do it. It only takes a few minutes of follow up, especially if you use wordpress. In 15 minutes, you could double your advertiser earnings.
This guest post was written by Shaun Connell, the webmaster of Make Money, a free resource for individuals who want to understand the business theory behind making money online.
The bottom line of a business is profit, and the e-business is no different. Incredibly enough, sometimes we completely miss this simple concept. Given this, website oriented and designed to effectually increase profits serves the ultimate purpose of the website-based business, and is justified. Or, to
be cliche: show me the money.Beautiful but Stupid
Incredibly, there are often huge flaws in web design that completely ignores the proven ways of maxing profit without cutting into style. I honestly have no idea why this happens, but it’s incredibly predominant, even in “Adsense Optimized” web design. Even beautiful sites miss web usability. This costs thousands.
You can double your profit and make money twice as fast if you simply rework your design on basi
c principles of web-usability. Figure out what works best, then do it. Figure out where to place your ads, then place them there. It doesn’t take more than a few minutes, and can end up making you tens of thousands over time.How Readers Read
Jakob Nielsen is a usability expert, or, maybe I should say he is the usability expert. He’s the foremost expert on making websites work. Literally. Getting visitors to stay longer, make a sale, subscribe to the newsletter, click an ad…this is who Jaokob Nielsen is. He wrote a report regarding a reading pattern study recently done, explaining some outrageously important findings.
Unfortunately, visitors don’t read all of our pages. They don’t read every word. They skip a lot, and scan for highlights. Visitors ignore almost everything. This means that some areas of the page are seen more than others, meaning that some places are better for advertisements than others.
It’s vital. And it tells us something that can be used to make money at twice the rate you were before.
In 15 minutes you could save up to 15% or more on your ad placements…
1. Middle Ads
Advertisements in the middle means outrageous amounts of extra clicks, and extra earnings. You can multiply your advertisement earnings by simply targetting the traffic in the middle, directly under your article titles. It works. It’s the best place for a single ad block.
2. Left Sidebar Ads
Incredibly, the biggest bloggers in the industry usually have a sidebar on the right with their advertisements, instead of on the left. The left converts more…way more. Money is literally being left at the table. This isn’t just about ads. Subscriptions, navigation links… an incredible amount of extra traffic and earnings is simply being forgotten because of the lack of fifteen minutes of preperation.
Do your homework, analyze the best places to place your ads, then do it. It only takes a few minutes of follow up, especially if you use wordpress. In 15 minutes, you could double your advertiser earnings.
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