Sunday, September 14, 2008

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Have you ever checked your reports and noticed that you have clicks reported, but no revenue? We’d like to explain why this may happen, as we frequently receive emails and questions on our Help Forum about this issue. What you’re seeing may be due to one of the following:Allowed Sites setupThe Allowed Sites feature allows you to specify a list of sites where ads from your account may be displayed. If you’re using this feature, you’ll need to make sure that you’ve listed all sites where you’d like to display your AdSense ad code.To check if this is the case, log into your account and visit the ‘Allowed Sites’ page under your AdSense Setup tab. If the radio button ‘Allow any site to show ads for my account ‘ is populated, you’re not being affected by this issue, and you should continue to #2 below. However, if ‘Only allow certain sites to show ads for my account’ is populated, review the list of sites in the box below — are all the sites you own listed in this box? If the answer is ‘no’, you won’t be credited for clicks on the missing sites. Please be sure to add all of the sites where you’d like to display yWhen you visit the AdSense Setup tab in your account, you’ll notice a new “AdSense for feeds” option. This means you can now use AdSense to place ads in your RSS feeds, allowing you to increase the reach of your content while earning revenue. Our salesforce will sell cost-per-impression (CPM) ads directly to the largest advertisers, while the rest of your inventory will be filled with contextually targeted cost-per-click (CPC) and CPM ads. This means that more of your feed items will be sold and with higher overall revenue, than with any other feed network.At this point, you may either be thinking, “great!” or “umm…what’s a feed?” For those of you in the second category, feeds allow your content to be delivered and subscribed to on the Web, often as headlines, summaries or articles. FeedBurner also has a nifty tutorial that you might find useful.And here are a few more reasons to try AdSense for feeds:Receive higher CPMs and maintain a positive user experience by displaying ads specifically optimized for RSS feeds. View detailed stats on your feed audience, distribution, and more through FeedBurner when you set up your feeds with AdSense.Manage monetization for your feeds through the same account that you use to manage other AdSense properties.AdSense for feeds is currently enabled in all languages supported by AdSense for content.Want to learn more about what feeds are and how to get started with AdSense for feeds? Visit our Help Center and watch our introductory video from Product Manager Steve Olechowski: To set up AdSense for feeds now, sign in and visit the AdSense Setup page of your account, or apply for an AdSense account. Posted by Ryan Hayward - AdSense Product Marketingour AdSense ad code.We’ve noticed some confusion among publishers who have This post was originally posted at Techcrunch and has been reposted because I thought shoemoney readers would find it interesting
After more than two months of testing, Google has finally turned on AdSense for Feeds. Formerly, these were FeedBurner ads. The acquired company has moved its advertising program over to Google’s system, and now any AdSense advertiser can tap into the Feedburner network.
The ads are contextual and come in different sizes and formats. Google Operating System, which noticed that the service is now turned on, reports:
The new AdSense for Feeds option lets you create a new ad unit that has a format automatically selected from 468×60 and 300×250. . . . You can choose if you want image ads, the ad frequency, the position (top or bottom of the post), the colors and a channel that tracks the ad performance.
Hopefully, this will turbocharge ads in feeds, which have not been a stellar performer so far. Does anybody click on those ads? Maybe they should be seen more as branding opportunity, because you certainly see them when you are scrolling through your blog and news feeds.
entered the sites of advertisers they’d like to see on their pages into the Allowed Sites list. Please know that this is not the case, as it’s not possible to request ads for a particular page - the sites you enter into this box can only be sites where your ads can be placed.Invalid clicksIt’s possible that you have some clicks that our monitoring system has considered to be invalid. As we’ve mentioned before, we monitor all clicks and impressions on Google ads for any activity that may artificially drive up an advertiser’s costs or a publisher’s earnings. Any clicks that our system considers invalid will still appear on your ‘Overview’ page, under the Reports tab. However, because our advertisers aren’t charged for these clicks and impressions, we won’t show the earnings for this activity. If you’re concerned about suspicious activity in your account, we recommend reviewing your site’s logs and letting us know about the situation.Rest assured that AdSense accounts are properly credited for all clicks and impressions we consider to be valid. We’ll post your finalized earnings for a given month on your ‘Payment History’ page during the first week of the following month. For more information about invalid clicks, please review our Help Center.Posted by the Google Ad Traffic Quality Team

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