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AdSense have today rolled out their new(ish) Ad Review Center for all AdSense publishers. I’m happy about this as I was in this last batch of publishers to see it.
The idea behind the Ad Review Center is that when advertisers target your specific blog you now can see that they’re targeting it and can approve or ban and ad depending on whether you want it to appear on your site or not. This gives you more control over the ads that appear on your site.
Note - this is only for ads targeted to your site (ie general AdSense ads that are contextually placed on your site are not included).
Also keep in mind that when you remove an ad you could be decreasing the profitability of your site as it removes the ad from the ‘auction’ that happens between Advertisers to have their ad appear on your blog.
To find the Ad Review Center log into the ‘Setup’ area of AdSense, then click the ‘Competitive Ad Filter’ area and opt into the Ad Review Center program (it should be highlighted in a little green box

Many of you have been eagerly waiting for the Ad Review Center to arrive in your accounts, and we’re happy to tell you that this feature is now available for all publishers. By enabling you to review all ads placement-targeted to your site, the Ad Review Center gives you more transparency and control, and ensures that ads are relevant to your site’s content and users.We wanted to share a publisher’s thoughts about the Ad Review Center, so we chatted with Jennifer McDonald, Account Manager at RealNetworks for sites such as rollingstone.com and film.com. Before using it, Jennifer says that “the concerns Real had… were mainly concerns about running competitive ads on our sites.” But she says that by using the Ad Review Center, her team has been able to keep competitive ads from running. As she notes, “We are able to quickly review the ads before they run on our sites and block any ads that are considered competitive to our services.”The Ad Review Center is now available for all publishers utilizing placement targeting. You can get started with this feature by visiting your ‘Competitive Ad Filter’ page, located under the ‘AdSense Setup’ tab.Before getting started, we strongly recommend keeping your review preference set to the default of ‘Run ads immediately.’ This will let you allow or block ads after they have run. If you choose the other option of ‘Hold ads,’ the ads will await review for 24 hours before being allowed to run automatically. Using the ‘Hold ads’ setting will keep ads from participating in the auction while they await review, potentially lowering winning bids and your AdSense earnings. Ads that you have blocked can’t compete in the auction either, so we ask that you keep in mind the revenue impact of blocking ads or switching from the ‘Run ads immediately’ setting.For more information about using the Ad Review Center, please visit our Help Center, and to start using it, please log in to your account.Posted by Katie Mandel - AdSense Product Marketing