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Google AdSense announced the beta launch of their Ad Manager Ad Server product back in March. At that time I heard from a number of publishers in the beta program that they were finding it to be an effective way of managing their ads.
Today on the AdSense blog they have announced that Ad Manager is now available to everyone. It’s still in beta but is obviously stable enough to be opened up to everyone.
If you’re an AdSense publisher already all you need to do is sign in here (no need to apply to join). If you’re not an AdSense publisher - you will need to sign up first.
What is Ad Manager?
I’m yet to test it (and have little need to as b5media have their own ad management tools to manage the ads on my blogs) but from reports of others and digging around Ad Manager today it’s a quite powerful tool that will help publishers to manage a number of aspects of the selling and displaying of ads on your blog.
Most larger websites will do this by having their own ad server - but what Google have done with Ad Manager is provide a product that they host and that is much more manageable for smaller to medium publishers.
You can see a full list of Ad Manager features here and can access their Help Center here.
What Does Ad Manager Cost?
This is the beauty of Ad Manager - it’s free.
Some publishers will no doubt worry about privacy as this is all hosted on Google’s servers but outside of that (and it doesn’t concern me) I’m not seeing too many negatives. Google don’t make any money from this unless you use AdSense to fill unsold inventory (something that it will easily do and that they are no doubt betting many publishers will do - note: it’s not compulsory to do this). You can also use other ad networks with it.
Ad Manager is going to be most useful to bloggers who have a decent amount of traffic and who are wanting to start selling ad placements directly to advertisers. If you’re still at the stage of just running AdSense on your blog then this will probably something you’ll want to grow into. It is reasonably easy to use and set up however unless you’re wanting to sell your own ads there isn’t much point.
Alternatives
If you’d like to check out the competition to AdSense Ad Manager you’ll probably want to check out OpenX which is a similar system.
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