Over the past month since AdSense have released AdSense for Feeds to the wider publishing community I’ve noticed a lot more of the bloggers that I’m tracking each day are including ads in their RSS feed.
When they first started appearing I noticed most bloggers had the ads positioned at the bottom of their blog posts - but in the last week more and more seem to have shifted the ads to the top of their posts.
Obviously positioning them this way makes them more visible to RSS subscribers and is likely to lead to a higher click through rate - but what cost does it come at?
Let’s take a look at a couple of examples:
For starters - here’s how the ads look underneath content (taken from TechCrunch - click to enlarge):
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