Saturday, September 13, 2008

how can by inqlued eranmony

A blog is a great way to earn money online. However, as with any endeavour, a blog must be built around good fundamentals and best business practices.
Blogs utilize Internet traffic in order to monetize their content. It is no secret that without traffic, a blog cannot earn. The key to great traffic levels is not SEO, however, as many would have you believe. The secret to great blog traffic and popularity is unique content, and lots of it. Search engine optimization can lead to lots of short tail traffic through high rankings. However, SEO is not the only way to get high traffic volumes. There are other ways, some even more effective than traditional SEO.
Lets say you have an average performing blog. A typical blog with about a thousand visitors a day will usually have the following breakup of traffic:
20% traffic from short tail keywords
70% traffic from long tail keywords
10% from returning visitors or direct traffic
Therefore, twenty percent of the blogs traffic will come from high search engine rankings, and seventy percent will come from unpredictable, long search strings that people input based on their whims and search requirements of the moment in time at which they are searching.
Ranking high in the search engines is not the only way to Internet riches. Some blogs have 90% or even 99% long tail traffic. These blogs have thousands of pages of original content.
Short Tail or Long Tail?
When forced to make a choice, go for the long tail with lots of unique content. Unique content is what gets noticed in the search engines and gets you ranked.
Link building or Content?
When forced to choose (although we acknowledge that would be an unlikely situation to find yourself in), go for high quality, unique content. A blog with a thousand pages of unique content would almost always rank fairly high for long tail content, thereby getting huge amounts of traffic.
While SEO for short tail rankings could give you 30 to 50 percent more traffic, unique content will build the fundaments of your online presence. While unique content alone will bring in traffic, it will also help you get the link popularity you need for high rankings and short tail traffic

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